Hi Eventprofs! 2020 is looking to be disruptive for a lot of industries with the ongoing integration of Ai, VR, Blockchain, evolving social media algorithms and other technologies emerging.
Considering the crazy pace we are moving at, we at PartyMaker decided to ask you guys about the vital skills for event profs in 2020. We got a lot of great feedback which we are so grateful for. So here we go
The top 5 skills for eventprofs in 2020 you highlighted
(they are not listed in order of importance) :
1. Stay Organized (the top choice of skills by real eventprofs)
Rosemary Watts – Event Sales Director at Legends Group points out how technology helps us to cut out the noise from the thousands of daily tasks: “Utilizing event management software is a game-changer! It helps to clearly define the needs of each client, where you are with billing, how far off you are from reaching your financial goals, etc.”
We totally agree on this one as it’s fascinating how many organizations still use emails and notepads for project management for example
The level of self-organization directly links to how much attention we pay to details. Here is what Melissa Park – Global Event Producer, thinks on this matter:
“While it may sound boring, I can guarantee you, attention to detail is the one skill that separates the good from the extraordinary. There are sooo many moving parts in events, no matter how large or small. Every, and I mean every single touchpoint whether it be with a vendor, attendee, sponsor, speaker, event feature, piece of signage or document needs to serve a purpose, be accurate, be on-brand, and communicate your message and/or goal efficiently and effectively”
Another amazing tip on organizational matter by Kelsey Munday – Event Manager at George P. Johnson UK : “For me my most important thing is to set your goal for the day. We overwhelm ourselves with our to do lists and can get carried away. Each day you should set yourself a goal, work or personal, to achieve”
2. Stay on top of the Trends
Rosemary Watts: “It’s also important to keep up with event trends and assure your clients that you’re providing them with a service that comes with not only years of know how, but also the latest and greatest in the industry.”
Alicia MacNeill – Director of Special Events: “I would say the skills that hold the most value for now and years to come is staying on top of current trends, and always thinking outside the box”
What media outlets do you follow for the latest news and trends in the events industry? Please share in the comments below 🙂
Elina Jutelyte – Event Consultant : “Thinking Green – producing an event without assuming the responsibility of the ecological impact is no longer cool. Event planner of the future influence suppliers, providers, venue, destination into adhering to green practices and minimising waste at the event.”
Another trend which Elina emphases is the Tech Savviness. “Event planners 2020 know that event technology is not AV, in-build projector and screen. Data and technology is not something that scares them. They know how marketing and enterprise automation systems communicate and what is important for the c-suite decision making. They know how to set requirements for data, how to collect it and how technology can assist in event analysis and analytics.”
Here comes the part when tech causes some confusion. Emails, Chats, Messengers, PM tools, Collaboration tools – all these communication channels might actually cause some of the conversations to get lost which causes delays in production, budgeting gaps and so on.
Teresa Lambert – Freelance Event Manager:”Learn to communicate your ideas, your direction, your requests Make people understand what you are actually asking Don’t ever suppose that everybody knows what you’re talking about! Also, don’t think you know it all … learn to listen to your team”
Karl Schussig – Event Director :”Communication – clean, clear, concise communication with all event stakeholders. As well as the ability to connect with all types of people from business executives, colleagues, partners, suppliers, vendors, staff.”
Although this skill is important in almost any profession nowadays it is vital in events. This advice might be especially valuable for those of you who just started or even are graduating next year.
Melissa Park : “I’m not going to sugarcoat it, this business is tough! Between shrinking budgets and expanding competition, the struggle to hit targets – both sponsorship and attendee – is real my friend. This combination can lead to client or management if you’re in-house stress, and we all know that not everyone handles stress well. Now I don’t want to scare you, but if you’re going to prosper, it’s going to be a lot easier with callus-level thick skin (an awful visual I know). Want a pro-tip? Unless you’re not doing your job well, projected stress is not usually personal. The faster you’re able to identify that the stress being directed your way actually has nothing to do with you, the quicker you’ll be able to get your Taylor Swift on “shake it off, shake it off” and then, continue planning.”
Teresa Lambert : “Don’t grumble it’s a hard profession with stupid hours and people who are challenging don’t be the person on the team who is always complaining you will bring the team down.”
Although, you as an event manager don’t sell anything directly – every day you have to sell your ideas, vision, get suppliers, internal and external stakeholders to say “YES”. So you are a salesperson in a way which means a couple of books, courses, training on selling and negotiations would not hurt anyone.
When it comes to account management/client-facing roles you don’t only represent your company but your personal brand as well. People buy from people this is not a new line. As you progress in your career the skill to bring new clients on board would make you and invaluable top of the rank employee in any agency/venue/supplier. The sales/personal branding/consultative skills combined with networking would bring results in long term and if you haven’t thought about it – 2020 is a great year to start… actually tomorrow is a great day to start 🙂
These are the Top 5 skills for Event Managers in 2020 , let us know what would you add to the above or which other skills you think would play a big role next year in the events industry!